PPG announced that Mattias Tesfaye, Minister of Education of Denmark, recently visited PPG’s Architectural Coatings site in Søborg, Denmark, which produces DYRUP paint by PPG. The primary objective of the visit was to explore ways to attract and retain a skilled workforce in trade careers, with a special focus on young talent.

The team at PPG’s Søborg, Denmark site recently hosted Mattias Tesfaye, Minister of Education of Denmark (right) and other guests to discuss ways to attract and retain a skilled workforce in trade careers.

Torben Beck, PPG general manager, EMEA North and China, Architectural Coatings, hosted the visit and facilitated a dialogue on strategies to engage young people in trade careers, including those who require additional support. Jens Anton Tingstrøm, Social Democratic Party council member in Søborg, also participated in the visit.

“We are attracting more young people to the profession, which is a positive development,” said Beck. “However, some are leaving the industry after a relatively short period, which indicates a structural challenge that must be addressed seriously. This issue encompasses the work environment, company culture and support systems, as well as the design of workplaces to meet the needs of future generations.”

The visit demonstrated PPG’s dedication to workforce development and building the next generation of STEM leaders. By focusing on vocational training and investing in education, PPG helps students learn about careers in the coatings industry and offer educational paths to prepare them for future STEM jobs.

“The key question is whether the solution lies solely in technological support, or if it also requires a broader approach that addresses working conditions, training and industry structure – with particular emphasis on retaining young talent,” said Beck.